Idea, Rajshri Media tie-up to launch TV show on mobile

Idea, India’s leading mobile service operator and Rajshri Media joined hands to launch a show dubbed Akbar Birbal Remixed on Idea’s SMS, MMS, Voice and Video platforms.

The show consisting of ninety video and audio mobisodes of 3 minutes each will be available exclusively for 3 months under three plans for the subscribers. The subscriber can pay Rs 15 for download of each episode, Rs 50 for weekly subscription or Rs 150 for monthly subscription, said the company.