Samsung is no.2 in Indian Handset Market

Samsung replaces Sony Ericsson for No. 2 in Indian mobile handset market . It is due to market share increase from 7% of March to 7.4% whereas Sony dropped from 8.1 % to 5.8%. Thanks to inflation.

Sony Ericsson who dont have Low - cost handset portfolio has found some miss outs in its Financial Targets as well in its Q2 financial results.

Industry has witnessed the activities and plans of the Samsung during last Quarter which drives Samsung to this consolidation of its position. Roping in Aamir Khan as brand ambassdor was one of the company’s strategic moves.