Buongiorno to launch blinko.com in India

Buongiorno, Italian based Mobile VAS company is set to launch Blinko.com in India by next quarter. Blinko.com is a mobile community and entertainment portal currently available in 15 countries worldwide and has an active subscriber base of 100 million users.

Blinko.com will be accessed thru’ GPRS, Internet and SMS and the portal has all social networking features like creating profiles, meeting new friends and chatting with them in addition to the mobile commerce options including buying mobile content and purchasing thru’ mobiles at an offer from the various brands. Buongiorno is planning to come up with the subscription model however says free content model with advertising also will be available.

Paid mobile content model or subscription model never worked in India, mostly due to the fact that more than 75% of Indian subscribers are owning mobile phones just for the basic communication. Buongiorno  seems to be aware of the fact and is confident that right mix of content and price will work in the country.

One of the recent reports says that Indian VAS industry will be worth of Rs. 200 billion by 2015 and it is the future for the telecom service providers. So we cannot blindly reject Buongiorno’s strategy.Let us wait and see the innovative model they are bringing to India to capture the world’s largest market.