Videocon DTH service D2H coming soon

Videocon Industries, a renowned electronic manufacturer in India, is all set to launch its own Direct-to-Home service in India. The service was to be launched in September, but last minute issues led this to be postponed till November.

Videocon, probably the largest moving television manufacturer in India, The company is investing a whopping Rs. 1000 Cr. into this in colaboration with BBCL, Bharat Business Channel Ltd. The brand name has been given. The service will be known as D2H and the test signals are already underway.
The major players in the DTH service providers would be in for a tough time, because, Videocon is planning to sell the STB’s(Set Top Box) at less that Rs 1000/- thus making this the cheapest available brand. Also, Videocon will be competing with DishTV, Tata sky, Sun Direct, DD Direct, BigTV Airtel Digital TV.

Videocon’s set-top box is a MPEG-4 digital satellite receiver with built-in Irdeto CAS system and Idway-J middleware. Arion Technology a Korean world-leading digital set-top box manufacturer, has participated in this project as one of the consortium members and provided their experienced HW and SW solutions to Videocon. Arion’s sales director said Arion will be able to secure stable incomes from royalty on Videocon’s set-top box sales in India market.

The number of Channels that is to be made available is believed to be around 240+ including radio channels. Also, unconfirmed reports are there that Internet would also be available for the subscribers, even though 2 way communication through LNB is not even heard off.

There would be seven packages in addition to regional packages. This would really increase the competition as mostly the consumers are more interested in getting channels of their choice. The DTH would be made available through an Israeli Satellite that would ensure that the middle-east customers are also romped in.