Archive for the ‘DTH’ Category

Going by the latest, Sun Direct DTH, owned by SunTV Network's Kalanithi Maran, is one of the dominant regional DTH service providers. In South India, no doubt, it has a big market share. They are currently offering 75 television channels along with 15 radio channels for an attractive price of Rs. 75 per month! "In all the ... Full story

After regaining a strong base in the DTH sector, Zee Network has now started exploring the means of accruing revenue and the instant mode in advertising. The current customer base for Zee has boomed and the company wants to bank on this. With 25 million viewership, it is no wonder that a company of Zee's caliber ... Full story

After putting an end to the hype and hoorah, Videocon has now advancing its launch of DTH to February 2009 combined with the introduction of cellular phones. The company likes to initiate the business venture within this fiscal period itself. The company boss, Venugopal Dhoot is however tightlipped about the investment plan and norms of the launches and at surface level revealed that ... Full story

Big TV viewers can now have an additional facility with the DTH service as the company is expanding its graphic user interface. With this software based feature enhancements, the viewers can have the access to direct remote key like Program Guide and channel selection (from 12 channel Mosaic preview), hour clock of 12 hours, as well ... Full story

Satellite television has become a norm and television viewing is no longer the same. On-Demand Video and Pay Per View feature is definitely an interesting 'at-home' entertainment. On the other hand, movie release is taking a new dimension. By capturing this pervasive satellite TV market,the 8-crore budget UTV Motion Picture's Oye Lucky! Lucky Oye! will be the first Indian film to be telecast on two DTH ... Full story

Tata Sky, country's popular DTH service provider, has roped Ghajini fame Asin as its Brand Ambassador. It is interesting that Asin's pair in Ghajini, Aamir khan is already the Brand Ambassador for Tata Sky. As per the agreement between Tata Sky and Asin, Asin will feature in all their brand and product communication including advertisements ... Full story

Country's leading mobile service provider Bharti Airtel has launched its voice portal, Airtel Ungal Choice, in Tamilnadu. This service allows its subscribers to access and download value added services like Music, Ringtones, jokes, comedy, folksongs and news. The company is also planning to add services like tips for women, recipes, Thirukkural and literature etc soon. Users can ... Full story

The creative world of advertising is quite familiar with, and accustomed to imitations, spoofs and theft of ideas. At the same time we want to accept that these spoofed ideas have made a big revolution in the advertisement industry. Sun Direct Pvt Ltd, a joint venture between the Maran family and Malaysia’s Astro offering direct-to-home broadcasting service, recently launched an advertisement that is expected to ... Full story

After a series of disputes in the court under Tdsat (Telecom Disputes Settlements and Appellate Tribunal) ESPN complies with TRAI's (Telecom Regulatory Authority of India) pricing norms and henceforth, all DTH operators would receive the signals at half the cable rates. Justice Arun Kumar, heading the Tdsat bench, said: "The sports broadcaster will supply signals as per the directions of Telecom Regulatory Authority of India (Trai) ... Full story

Big TV DTH, the fastest growing DTH service in India owned by the Anil Dhirubhai Ambani Group, has announced that the company has set up Direct To Home DTH service in the premises of the base camp of the Nehru Institute of Mountaineering (NIM) situated at 15,317 ft above sea level in the Mt. Everest. After installation ... Full story